Ulrich Furniture has a storied history in Iola — a product of their wide selection and low prices.
Gordon Ulrich, owner, said this time of year gets busier and busier as Christmas nears.
“The wives start to bring their husbands out to get their Christmas shopping done,” Gordon said.
There is no lack of options for gift ideas in the store. Ulrich said recliners are a hot item for the store this time of year, and they have models from the top brands, including Lane, Ashley and LaCrosse. Many models of recliners are priced up to 60 percent off of the asking price.
He said the bargains do not stop at recliners. The store is currently carrying entertainment centers from Lane and Ashley Furniture — a perfect compliment to the family’s new wide-screen TV. He said he is offering a Vaughn-Bassett solid oak dining room set for $1,275, normally priced at $2,500. For those needing a bit more space to relax, Ulrich is having a sale on sectional sofas as well.
The store is also offering several types of beds for those looking to get a bit more shut-eye for the holidays. They carry traditional spring mattresses and memory foam mattresses.
Ulrich Furniture has been bringing the bargains since Gordon’s father, Leland Ulrich, opened the Iola store in 1957. Before that, the store was known as W.H. Wood Furniture, which opened next door in 1934. The furniture business in his family originally started in LaHarpe, where Gordon’s great uncle opened Curtis Wood Furniture.
Ulrich said the store will begin late hours on Dec. 17 for the late shoppers. The store will open at 8 a.m. and will remain open until around 6 p.m.
Ulrich continues tradition of savings
