Friedman sees a world dilemma as an opportunity


March 6, 2012 - 12:00 AM

Thomas Friedman wakes up every morning looking for a new reason to be hopeful about the course of human history. He is an optimist to the core. And  because he knows so much about so many things, he will persuade you that there is hope, after all. 

He was caught in a horrific traffic jam in Moscow a week or so ago and that got him to thinking about the future. There will be two billion more people on the earth by 2050 and, he observed, “they will all want to live and drive just as we do. And when they do, there is going to be a monster traffic jam and pollution cloud, unless we learn how to get more mobility, lighting, heating and cooling from less energy and less waste … (that will be) the next great global industry: energy and resource efficiency.”

Typical Friedman: he looks at a monster problem and sees a monster opportunity.

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