Apple tries to get two of its watch styles back on the market

A patent dispute over a pair of Apple Watch styles has prompted the company to pull them from shelves until a final decision is made on the Apple Watch Series 9 and Ultra 2 models.

By

National News

December 26, 2023 - 1:58 PM

Apple Watch Ultra 2 Photo by trustedreviews.com

Apple filed an emergency motion seeking court permission to begin selling two of its most popular watches again until a final decision on its broader appeal in a bitter patent dispute is decided.

The company cut off sales right before the Christmas holiday and in a motion filed Tuesday, Apple said it would suffer “irreparable harm” if previous court orders remain for the two weeks that it said the U.S. International Trade Commission will take to respond to its appeal.

The disruption will likely cost Apple about $300-400 million in holiday-season sales, estimated Wedbush Securities analyst Dan Ives. That’s a relative drop in the bucket for Apple, given that industry analysts are expecting the company to generate nearly $120 billion in sales this quarter, which includes the holiday shopping season.

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