Botswana turns to Hollywood for elephant hunting PR

National News

May 24, 2019 - 5:27 PM

WASHINGTON (AP) — The Botswanan government has enlisted a public relations firm with deep ties to Hollywood to push back against the bad publicity generated by the southern African nation’s decision to lift its ban on elephant hunting.

42 West, a firm mostly known for its work with celebrities and the film industry, notified the U.S. Justice Department last week that it will be working with Botswana’s tourism ministry, according to a filing made under the Foreign Agents Registration Act.

The firm will be paid $125,000 over the next two months — with the possibility of more work to come — for developing talking points and a communications plan that “articulates Botswana’s policy on elephant hunting” that will be delivered to “key U.S. and other Western audiences,” according to its filing.

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