Catalogs: We’re not dead yet

National News

December 23, 2019 - 9:45 AM

PORTLAND, Maine (AP) — Catalogs, those glossy paper-and-ink offerings of outdoor apparel, kitchenware and fruit baskets, are not yet headed for the recycling bin of history.

Until recently, the future appeared grim for the mailbox-stuffers. A one-two punch of postal rate increases and the Great Recession had sharply cut their numbers. Common wisdom had everything retail-related moving online.

But a catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.

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