PORTLAND, Maine (AP) Catalogs, those glossy paper-and-ink offerings of outdoor apparel, kitchenware and fruit baskets, are not yet headed for the recycling bin of history.
Until recently, the future appeared grim for the mailbox-stuffers. A one-two punch of postal rate increases and the Great Recession had sharply cut their numbers. Common wisdom had everything retail-related moving online.
But a catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find its sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Stay connected to the stories and events that make your community a special place to call home.
Subscriptions start at $14.90/month.View subscription options
- Unmatched coverage of Allen County’s local news and sports, a tradition dating back to 1867
- Compelling portraits of our residents, experienced reporting and thoughtful analysis
- Unlimited online access to iolaregister.com and our archives