The rules that until recently governed what college athletes may and may not do to earn money seemed absurd on their face.
An Associated Press story out of West Virginia, for example, tells of a football player who made money on the side as a folksinger — but could not do so under his own name. His solution was to perform under a stage name, Lucky Bill. Presumably, he could have worked at a Starbucks under his true name, Will Ulmer.
The difference is that work as a barista could not have been construed as profiting from his own name, image or likeness. Before the rules were changed on July 1, any profit from said name, image or likeness belonged to others, not to him.