Ad-blocking software a curse for e-commerce


November 7, 2017 - 12:00 AM

It’s a fair warning in the world of technology to never get comfortable with a certain product or program because in the blink of an eye it will be obsolete.

Nowhere has this been more evident than in the world of advertising. Today, to the great frustration of advertisers, viewers install programs to block ads from appearing on their TVs, computers and smartphones.

Almost one-third of users have taken themselves off the grid to electronic advertisements.

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