AUDACIOUS DIGS

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December 6, 2012 - 12:00 AM

Audacious Boutique opens at new location

Christmas came early this year for Kelly Sigg. Wednesday she opened the doors to the new location of her store, Audacious Boutique.
The boutique didn’t relocate too far away — on the corner of Madison and Jefferson — but what Sigg got was a lot more space.
 For the past week wrapping paper has lined the front windows so passersby couldn’t get an early peek into the store. When Sigg was finally able to take down the wrapping paper, she said she felt like an excited kids on Christmas morning.
“It was just beautiful being on the outside looking in,” Sigg said. 
The store, in the building owned by David Toland, sits on the square and was the old Iola State Bank.
“I feel like we really have taken a wonderful historic landmark and turned it into a big city worthy chic boutique. The best part and my number one priority is being able to provide merchandise that is trendy, the most current fashion and fresh merchandise weekly,” Sigg said.
The two vaults remain in the store, one acting a “conversation piece,” Sigg said and the other as a back storage area.
The famous sandwich board, that once functioned as a direction piece for the shop, now sits at the top of the stairs and holds a sentimental value to Sigg and her employees.
“It has been with us since the beginning and so we refreshed it and kept it with us,” Sigg said. “It holds a sentimental value for all of us.”
For tag-a-long non-shoppers there is a sitting area near the front windows where they can sit and sip on coffee, which Sigg offers at her new beverage station.
Sigg has added a few new lines of clothes and two new lines of jewelry, which are cleverly displayed throughout the store.
“For those who like ‘Fifty Shades of Grey’ and ‘The Hunger Games’ there are earrings inspired by those,” Sigg said.
Designer inspired handbags have been added along with house slippers, socks, more fleece tights and ear wraps and socks. Boots — and later shoes — are on display
In the old location there was one dressing room and now there are two, with colorful flower curtains and 3-foot-by-5-foot mirrors.
One aspect of the store that many people might take for granted but Sigg never did is the luxury of storage space.
Previously the store would be crowded on shipment day but now Sigg can place the boxes in the back until she decides to put out new things.
Sigg was able to add a gift-wrapping station behind the counter.
“We are excited to have a little area designated for gift wrapping and our sales staff loves to be your personal shopper and package your gifts for that someone special,” Sigg said.
When walking into the new location the familiar feel and look to the boutique remains, but the black ceilings highlighting the crown molding, with green and blue walls, paired with the colorful window displays, makes it difficult to walk out of the store feeling gloomy.

IN AMIDST of the holiday season Audacious Boutique will offer gifts for all ages and tastes.
Scarves and jewelry make for good stocking stuffers. For a fun gift, Sigg is offering Wizard of Oz Dorothy socks
Cambray shirts and side cross bracelets are the hot Christmas items this year. Sigg has brought back the initial bracelets for $8 and necklaces for $14.
“We have items starting at $4 that would make an inexpensive gift for teachers, friends or as stocking stuffers,” Sigg said.
Gift certificates are available for shoppers with questions about what to buy for that special someone.
Sigg says she always makes a point to constantly run sales, but the best time to get shopping done will be at the second annual downtown block party on Dec. 14 from 4 to 8 p.m.
There is a holiday rack where people can purchase clothes that are a little more glitzy and festive for Christmas parties, plays or church.
For more information contact Audacious Boutique at (620) 380-6366.

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