Farmers stick with online sales trend

Schletzbaum was one of many local food producers who turned to e-commerce during the pandemic. And she, like many others, has no plans to stop.


National News

March 21, 2022 - 2:39 PM

Photo by Market Wagon

When the pandemic first hit, Maureen Schletzbaum had to figure out how to sell her produce while avoiding human contact. Normally, she’d set up a booth at two different farmers markets near Pleasantville, Iowa, where she and her daughter operate Straw Hat Farms.

But as COVID-19 continued to spread, Schletzbaum opted to go online. She listed the products she had available — peppers, potatoes, flowers — on her website. And orders flooded in.

“It was no-contact for people to order and to pay for it,” she said. “And then we would just drop it off at their door.”

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