Major corporations make big promises to potential customers. Beer companies sell refreshment. Insurance companies offer protection. Facebook, the social media network used by an astounding 68 percent of American adults, peddles a warmer, fuzzier concept: togetherness.
But what happens when a company runs afoul of its own mission statement? It either owns up to those failings by improving the product or it risks losing customers and relevance. Thats where Facebook is right now: a company that needs to fix its reputation in a hurry or invite government intrusion.
In the past few…
