New rule gives NCAA players the big bucks

The NIL era has opened the door for NCAA football standouts to garner money before their college days have ended. Here's a look at some noteworthy earners.



August 31, 2022 - 2:23 PM

Wide Receiver Jayden Reed celebrates a touch down during Michigan State University’s spring football practice at Spartan Stadium on Saturday, April 16, 2022 Photo by (Jenifer Veloso |

Glance around the parking lot of the Woody Hayes Athletic Center at The Ohio State University this fall and you might come across a $200,000 palace on wheels, the kind of luxury ride more likely to be found in the garages of movie stars, music moguls and titans of business than on a college campus.

That’s assuming Buckeyes quarterback C.J. Stroud hasn’t swapped out his silver Mercedes-Benz G-Wagon for a Bentley or a Porsche, which his name, image and likeness deal with Sarchione Auto Gallery allows him to do every 45 days.

“It’s definitely changed my life for the future,” Stroud said of the several NIL deals to flow his way over the past year, “and I think it’s a jump-start to being a businessman before you get to the NFL, if that’s your path.”

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