Shorter shopping season means a more intense scramble

National News

November 29, 2019 - 9:35 AM

NEW YORK (AP) — The mad scramble between Thanksgiving and Christmas has begun — but with six fewer days.

Black Friday once again kicks off the start of the holiday shopping season. But with it will be the shortest season since 2013 because Thanksgiving fell on the fourth Thursday in November — the latest possible date it could be. That means customers will have less time to shop and retailers will have less time to woo them.

At Macy’s Herald Square in Manhattan, there was a steady stream of shoppers by 7 a.m. in search of deals from 40% to 60% on everything from boots to sheets. But the crowds grew bigger an hour later.

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