After a day of skiing in December, my then-13-year-old son made a pitch to me while we were sitting in a hot tub in Colorado. Surrounded by knee-deep snow, he asked if I would let him have his first social media app, SnapChat.
The price? He was willing to run a lap around the house through four snow drifts on his way back to the hot tub. His protection from the stinging winter wind? His bathing suit.
We shook on it because I couldn’t imagine he would make it halfway. No way he would suffer that much for an app.