Chiefs QB Patrick Mahomes keeping his image and brand on track

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Sports

April 17, 2019 - 10:02 AM

Kansas City Chiefs quarterback Patrick Mahomes answers questions during a news conference in Kansas City, Mo., on Jan. 16, ahead of the AFC Championship game against the New England Patriots. John Sleezer/Kansas City Star/TNS

KANSAS CITY, Mo. — The endorsements and sponsorship offers have rolled in for Patrick Mahomes since his NFL MVP season. Bottled water, sunglasses, cereal and a supermarket chain are just some of the partnerships announced over the past few weeks.

Then there is the celebrity status. Mahomes was popular before he ever took a snap for the Chiefs, but a 50-touchdown, 5,097-passing yard season that advanced the team to the AFC championship game has taken fame to another level.

The roars from fans at the Final Four last week in Minneapolis, where Mahomes cheered for his college, Texas Tech, were among the loudest if not the loudest of any notable who appeared on the big screen.

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