Southwind bicycle shop comes full circle, buys Velo+ store

Ben Alexander announced the expansion of Southwind Cycle & Outdoor shop to a third location. The bicycle shop has stores in Iola, Pittsburg and now in Lenexa.

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January 25, 2024 - 4:01 PM

Ben Alexander owns Southwind Cycle & Outdoor, 17 E. Madison Ave. He expanded the business with a new store in Pittsburg in 2022 and recently purchased the Velo+ store in Lenexa. Velo+ opened a bicycle shop in Iola in 2017, which later became Southwind. Photo by Vickie Moss / Iola Register

Sometimes, things come full circle.

Such is the case with Iola’s Southwind Cycle & Outdoor shop.

The business got its start after a Lenexa-based bicycle shop, Velo+, opened a location on South Washington Avenue just off the downtown square in April 2017. 

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