Athletic directors bracing for crisis

Athletic directors from across the country are preparing for a financial crisis that could hurt their college programs because of the on-going COVID-19 pandemic.



April 3, 2020 - 4:33 PM

Devon Dotson calls a play while dribbling down the court against Oklahoma on Saturday. Photo by Erick Mitchell / Iola Register

Athletic directors at the nation’s biggest sports schools are bracing for a potential financial crisis related to the coronavirus pandemic.

According to a survey released Thursday by LEAD1, an association of athletic directors from 130 major college football schools, 63% forecast a worst-case scenario in which their revenues decrease by at least 20% during the 2020-21 school year. Even an abbreviated football season could cause schools to lose that much.

LEAD1 and Teamworks, a company that created an app designed to help keep teams and athletic departments connected, conducted the survey of more than 100 ADs from schools in Division I’s Football Bowl Subdivision. “The State of Athletics in the Face of the Coronavirus” provides a sobering glimpse of the top concerns for the wealthiest athletic departments in the country.

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